This article was contributed by Oliver Schabenberger, chief innovation officer at Singlestore. Microsoft CEO Satya Nadella coined the term tech intensity, a combination of technology adoption and technology creation. Companies can accelerate their growth by first adopting best-in-class technology and then building their own unique digital capabilities. Over the past decades, technology innovation has followed a familiar pattern towards digital transformation in almost every industry or application area. Connecting has evolved from building roads and railroad tracks to wiring between computers to software-defined networking.